Perhaps push comes from shove?

yet today, we are in the age of the grand reversal. fighting a losing battle against the deluge of unsolicited chatter in the form of automated spam and “gamified” addictive behavioural manipulation, and the contest of the masses vying for popularity.

my thousands of undread emails are just one small piece of evidence of that. but i'm now pulling the plug, instating a policy of “deny (almost) all” against push notifications.

Push notifications are innocent.

Root cause is egos' misuse of that – and so many other (all?) – tools.

We're the problem, and our blaming anything and everything else is some pretty strong supporting evidence/confirmation/proof thereof.