Parkay or butter?
From this here “Yogachara” Wikipedia entry, the following puppy kicked the living ignorance shit out of me while out on a tiny, less-than-normally-fully-immersed-in-The-Dream ledge provided by an earlier ingested chunk of edible THC:
A deceptive trick is built into the way consciousness operates at every moment. Consciousness projects and constructs a cognitive object in such a way that it disowns its own creation – pretending the object is “out there” – in order to render that object capable of being appropriated. Even while what we cognize is occurring within our act of cognition, we cognize it as if it were external to our consciousness. Realization of vijñapti-mātra exposes this trick intrinsic to consciousness's workings, thereby eliminating it. When that deception is removed one's mode of cognition is no longer termed vijñāna (consciousness); it has become direct cognition (jñāna) (see above). Consciousness engages in this deceptive game of projection, dissociation, and appropriation because there is no “self.” According to Buddhism, the deepest, most pernicious erroneous view held by sentient beings is the view that a permanent, eternal, immutable, independent self exists. There is no such self, and deep down we know that. This makes us anxious, since it entails that no self or identity endures forever. In order to assuage that anxiety, we attempt to construct a self, to fill the anxious void, to do something enduring. The projection of cognitive objects for appropriation is consciousness's main tool for this construction. If I own things (ideas, theories, identities, material objects), then “I am.” If there are eternal objects that I can possess, then I too must be eternal. To undermine this desperate and erroneous appropriative grasping, Yogācāra texts say: Negate the object, and the self is also negated (e.g., Madhyānta-vibhāga, 1:4, 8).